Had my first good night’s sleep in four days 🙂 and I got to thinking what should we do about a national organization for amateur radio in Canada.
Lots of my thinking comes of course from my background in public relations and social media. I’m also reading a really good book (on my Kindle) called The Hyper-Social Organization which isn’t the easiest read but gets much better about half way in. The basic premise of the book is successful organizations of the future will find new ways to directly engage their customers and members.
One of the simple ways to tell if your organization is getting the message is to look at how it’s being managed. If the executive is involving the members in the planning and implementation of projects by organizing member committees and creating social media channels of open discussion you’ve got a Hyper-Social Organization.
If the executive is maintaining control and is being secretive and not creating ways of increasing membership involvement, you’re going to see declining numbers and future failure.
One sure sign an organization executive doesn’t get it is to examine how it plans to move forward. If you see management creating long policy documents or complex organizational plans without the benefit of massive member input, you know the organization is in trouble.
Nobody follows plans and documents but everybody can get behind enlightened leadership. And what do the best leaders understand?
Member involvement is the secret.
Most organization managers not only don’t get this but are terrified of what would happen if they opened the organization up to direct member involvement.
Here in Canada it’s time for new thinking and a new national organization.
What are your thoughts?