When I was serving our Amateur Radio community as the vice president of public relations for Radio Amateurs of Canada I proposed a one-on-one type membership campaign. (I know I said I was done with RAC and its follies but ….)
One-on-one campaigns are personal and highly effective ways to rapidly increase an organization’s membership.
The way it works is the executive, leading by example, each recruit one other Amateur Radio operator (or more) they know personally to join the organization. By doing so, RAC could easily double or even triple its membership almost overnight. Any executive member who setup a RAC booth at a Ham Radio flea market could easily recruit a half a dozen new members just by showing up and asking passing folks to join.
Regrettably and now from hindsight predictably the campaign went nowhere.
So was the campaign concept a mistake?
Well it sure was with the gang at RAC but it’s a hit with another group.
The International President of Toastmasters International, another group I’ve belonged to for almost 20 years, but one which is exceptionally successful just launched its own campaign called the “1+1 Campaign”.
I got the email notice just a minute ago and I bet you this campaign will be a huge hit.
Toastmasters International has over 260,000 members in 113 countries who meet weekly at one of the 12,800 member clubs.
Oh yes, they change up their leaders on an annual basis and provide training for each position at the club, area, division, district and international levels. At our club there were multiple members who put their names forward to run for executive office.
At RAC the last bunch of “leaders” were all acclaimed. You can draw your own conclusions. Toastmaster clubs can be found in communities large and small across Canada.